They felt this was an apt metaphor for reading and intellectual excitement.
Lab126 asked them to name the product, and they suggested "kindle", meaning to light a fire. īranding consultants Michael Cronan and Karin Hibma devised the Kindle name. Amazon originally used the codename Fiona for the device. In 2004, Amazon founder and CEO Jeff Bezos instructed the company's employees to build the world's best e-reader before Amazon's competitors could.
Speakers (Kindle 1, 2, DX, Keyboard, Touch)īluetooth (Kindle 8, 9, Oasis 1, 2, 3, Paperwhite 4)ģ.5 mm headphone jack (Kindle 1, 2, DX, Keyboard, Touch)